Spearheaded the development of the organization's first official website using WordPress and Elementor, collaborating closely with the web developer to refine layout, content, and booking integrations.
Wrote all web copy — homepage headers, service descriptions, FAQs, and partner blurbs — maintaining a consistent voice and tailoring content for strong SEO performance.
Built and optimized Maxled Youth's Google Business Profile to boost local search visibility, using targeted keywords, backlink strategy, and community outreach to encourage reviews.
Organized and labeled 10GB+ of photo and video assets in Google Drive while capturing content for Instagram and short-form marketing.
Client Services Intern
Today's Business
Jun 2025 – Sep 2025
Improved campaign efficiency by coordinating multi-channel marketing projects aligned with client goals across creative, media, and development teams.
Analyzed campaign engagement with cross-functional teams to extract insights that informed strategy recommendations and optimized performance across channels.
Organized monthly reporting templates and maintained Google Drive media libraries for 15 clients, streamlining access to assets used across social media, websites, and campaigns.
Enhanced brand consistency by reviewing websites and digital materials for functional links, clear copy, and on-brand messaging before launch.
Affiliate Marketing & Influencer Campaign Intern
Today's Business
Feb 2025 – May 2025
Supported the execution of email marketing campaigns across 50+ client accounts, ensuring content accuracy and timely delivery.
Drafted content briefs and managed outreach to 50+ publishers weekly, generating over 800 qualified leads and expanding client affiliate networks.
Monitored email and affiliate campaign results, identifying key trends that guided future content decisions and improved overall engagement.
Compiled campaign performance reports and maintained CRM documentation, strengthening communication between client and internal teams.
Digital Marketing Intern
Kindness.org
Oct 2024 – Jan 2025
Maximized the impact of a $10K monthly Google Ads budget by implementing targeting and bidding strategies that improved ad relevance, impressions, and conversion rates.
Analyzed traffic data via Google Analytics and SEMrush, translating insights into data-backed creative and keyword adjustments.
Ran A/B testing initiatives contributing to a 7% increase in conversion rate and an 11% increase in campaign impressions.
Collaborated with creative and web teams to ensure ad messaging aligned with campaign goals, driving measurable increases in site traffic and awareness.
Philosophy
"Great marketing doesn't interrupt people — it connects with them."
Most Proud Of
Built the Maxled Youth Website
Built the organization's first-ever web presence from the ground up, owning everything from copy to booking integrations.
Google Ads at Kindness.org
Stretched a $10K monthly budget into a 7% conversion lift and 11% impression increase through data-driven targeting.
800+ Leads Generated
Managed outreach to 50+ publishers weekly, generating over 800 qualified leads and expanding client affiliate networks.
Strengths
SEO & SEMGoogle AdsEmail MarketingContent StrategyAnalyticsA/B TestingCRMWordPress
Tools & Platforms
Google Ads & Analytics
SEMrush / SEO
WordPress & Elementor
Email & Affiliate Platforms
Social & Content Creation
Education
B.S. in Marketing
St. John's University — Peter J. Tobin College of Business
Aug 2021 – May 2025
Digital Marketing · Data Visualization · Analytics for Consumer Insight